- Adsense Format
The adsense format that attracts more clicks, and consequently generate more revenue is the Large Rectangle (336 x 280). It is perhaps a little too "cumbersome" but pays well.
- Color Palette
Many bloggers leave this aspect, and use the default palette of colors from AdSense! The best combination of colors that you can use for your ads is the one and camouflages harmonises with your blog. So if your blog use a white background, links red and black title, even AdSense ads will have the same colors.
- Ad placement
How do you place your blog in the first places in the SERP of Google? Look back link, write quality articles daily, enter keywords in the title of the post ...
Moral: If you want to maximize the gain of AdSense ads on your blog, create a large rectangle banner, using a palette of colors similar to that of your blog, position it above or below the title of the article, and procured so much traffic from search engines !