This is the Argument of a Dumb Seo Questions that I proposed to the Google Plus Community Seo Questions. Several SEO experts moderated by the Founder Jim Munro have answered to my question. You can see below the full Hangout discussing several SEO Questions including mine.
Content is the Master
In order to avoid penalizations the answer is just one: write unique content! Or better: uniquely localize each service/product city page in order to obtain a unique content page.
There are at least 2 benefits to write localized unique content for each city / service:
- Avoid Google penalizations for duplicate page content
- Better competitive SEO local pages.
How to write SEO targetized local pages
- Look at your local competitors.
- Choose the right local Keywords. For example if are dealing with Solar panel installation it could happen that the search traffic volume for city A is higher for the keyword "PV Systems" while the most searched keyword for the city B would be "Solar Panels". One of the tool that can help to choose the best local keyword is the Google Keyword Planner.
- Add testimonials
- Use immagination!
What happens if the cities are thousands and you would need to create thousands pages?
Unfortunately you have to provide unique content for each page even if they are thousands!
As you know the way to success is hard and rough!
The only suggestion I can give you is to group several pages to reduce the number.
The Dumb SEO discussion and Hangout
Dumb SEO Hangout