Search Engine Optimization is one of the most important thing when start blogging or start a new website. The experts call search engine optimizationSEO. SEO is crucial to acquire new audience to your blog or website. In particular the Search Engine Optimization studies how the Serch Engines, like Google, work. Knowing how search engines work can help to structure the pages or posts of your blog in a way it is easier to be found them on Google and in general on the search engines.
For search engines are very important the keywords and how they are distibuted around the text of your webpages or blog posts.
Here there is a very interesting video about search engine optimization.