Page localizations. Beware to Duplicate Content and Google Penalizations

Several Companies offer the same Service or Product in different cities. The page content would be very similar for each city and could appear as duplicated in most cases. Duplicate content is not a Google best practice and some penalizations could appear reducing the whole website traffic.  So how to best practice and avoid Google penalization?

Search Engine Optimization did by yourself

Search Engine Optimization is one of the most important thing when start blogging or start a new website. The experts call search engine optimization SEO. SEO is crucial to acquire new audience to your blog or website. In particular the Search Engine Optimization studies how the Serch Engines, like Google, work. Knowing how search engines work can help to structure the pages or posts of your blog in a way it is easier to be found them on Google and in general on the search engines.

What are the top paying Keywords in Adsense?

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Are RSS Subscribers Worthwhile if they Don’t Visit Your Blog?

Today I present you a post from problogger.net discussing on RSS subscribers and its correlation with Blog traffic

“Why do bloggers put so much focus upon growing RSS subscriber numbers to their blog if most of them only ever read your content in Feed Readers and don’t visit your blog?”

This question (or variations of it) hit my inbox 3 times in 24 hours from different people so I thought I’d tackle it as a post instead of individual replies.

Let me start by saying that this problem can be frustrating. You see your RSS subscriber number growing by your actual visitor numbers remain steady - as do your comment numbers.

However all is not lost.

There are a number of points that I’d like to make in responding to this question about RSS subscribers not visiting a blog. I hope that they give those facing this problem a little hope, encouragement and also a few ways forward.

1. A subscriber that never visits is better than a one off visitor who never returns

I had one blogger recently tell me that he’d removed the option to subscribe to his blog via RSS from his blog because he didn’t want to ‘give away’ his content. He wanted people who read his content to ‘pay’ him by visiting his blog (and earning him money from his advertising) and he saw RSS subscribers as ‘freeloaders’.

My response to him was that I’d rather have a subscriber who rarely visits my actual blog than a one off visitors who never returns because they have no way of keeping in touch.

While a subscriber might not actually visit your blog they are a powerful connection to have. My reasons for this will hopefully become evident in the points that follow.

2. Every post you put in front of a subscriber is an opportunity to reinforce your brand.

RSS subscribers are opting in to receive your content. When they hit ’subscribe’ they are putting themselves inside your sphere of influence and are asking you to teach, inspire and communicate with them.

Each time you hit publish on a post and a subscriber sees something that you’ve written you have the potential to deepen the relationship, trust and influence that you have with your subscriber. While this might not have an immediate pay off in terms of advertising revenue - it can have a long term ‘pay off’.

3. RSS subscribers are Influencers

RSS is used by a smallish percentage of the population (around 11% at latest reports).

While the percentage may be smallish - I have a suspicion that they are a reasonably tech savvy and influential bunch of people. I’m guessing here - but I suspect that those who use RSS are also likely to have blogs themselves, they’re more likely to be into social networking, messaging and bookmarking tools.

This makes RSS readers a potentially very influential audience - capable of spreading news of your posts and blog throughout the web very quickly.

4. Making the Mind shift from Traffic to Influence

When I started blogging one of the main indicators that I looked at when measuring the success of my blog was traffic. If I had a day with lots of visitors I was happier than if I did not have anyone visit my blog.

While traffic is still important to me - I’ve noticed lately that I’m checking my visitor stats less than I used to. These days I’m increasingly interested in ‘influence’.

I don’t mind so much if someone reads my content on my blog, in an RSS reader or in some other tool - what matters to me is that people are reading it, that in doing so they interact with me, that they are drawn into some sort of ‘relationship’ or ‘community’ around the content.

My reason for this is that I’m finding that while traffic can be monetized directly - influence is actually a more powerful (and potentially profitable) thing. Let me explain more in my next point.

5. Influence can Lead to Profits

More and more bloggers are discovering that while direct income earners like advertising are great - that there’s also incredible potential for bloggers to earn an income through other more indirect income sources. Making money ‘because’ of a blog rather than directly ‘from’ a blog is possible in may ways including consulting, writing books, running training and workshops, selling products, landing other paid writing gigs, speaking at conferences etc.

The more people that you have some kind of influence with the increased chances of being able to monetize that influence in one of these indirect methods.

A subscriber might not be visiting your blog each day but if you provide great content on a daily basis to them you can bet that the day they decide that they need to hire a consultant on your topic that they’ll come knocking on your door.

6. Other Monetization Models for RSS

Indirect income is not the only possibility for RSS. There is also RSS advertising - this industry is still in its infancy and while isn’t hugely profitable using tools like AdSense I’m hearing bloggers reporting that it’s a growing income source for them.

The other great opportunity for income from RSS subscribers is affiliate programs. This taps into point #5 above - when you have ‘influence’ or trust established with readers an affiliate program can be very profitable.

7. The challenge of drawing subscribers into your blog

Just because someone subscribes to your blog does not mean that they’ll never visit it. In fact RSS subscribers can be among your most regular visitors to your blog if you draw them into actually visiting it.

I won’t go into a lot of techniques for this in this post but using techniques like asking questions, running polls, interlinking posts, writing ‘best of’ lists and more techniques can draw subscribers into visiting your blog on a daily basis.

Creating A successful Blog In Eight Simple Steps

Knowing how to filter, select and repeat content is as important as creating new ones.

The recipe to open a successful blog is not complicated. This post is dedicated to those who would like to open a blog and do not know how to get started, and who fails to take off on their own.
Under the assumption of knowing a little of English and starting in the most simple possible way without necessarily produce original content, here's how to create the conditions for a successful blog.
Open a blog with Wordpress
The platform of the blog is important because it allows you to automate links to blogs that link to your post and vice-versa (trackback).
The dilemma is between Wordpress and Movable Type, but if the criterion of choice of platform is to generate as much traffic as quickly then you must open a blog on Wordpress for a simple reason: it is the most widely used and provides a higher level of customization thanks to countless plugins and templates for all needs.

Select few but authoritative sources in English
  Almost all bloggers on the planet do not generate content, but merely comment / translate  the same news coming from the same sources (called background noise, Law 1% etc etc). It 'important that you draw directly to original sources skipping the intermediate ones.
Here are 5 sites that are a good package of essential source from new media, web 2.0 etc:

• Mashable

News and articles on Web 2.0 and social media

• Lifehacker

Excellent source for useful programs and tips on your PC

• ProBlogger 

Specific recommendations for improving the quality of your blog and monetize traffic

• Techcrunch 

The best site to know the background and the rumors in the start-up and new media. Very often the news, first to become news, appear on Techcrunch as rumors...

• Killer startups

It 'a social media for specific web applications and start-up. All the new web based services go from here, and users love the blog reporting the new web services
If you wont to trait other topics of course you will need to find sources relevant to your interests.
Metabolize the process of acquisition of new news  Monitoring and evaluating new post from various sources must be an easy process but it could cause considerable stress from information overload.
It should be as simple as .... open the browser. It is 'what I advice you; 

• Create a home page to iGoogle

If you have any Google account you can customize your home page by adding many contents, including of course the RSS feed sources of the sites that I have previously mentioned.

• Use your iGoogle page as your home page in your browser

In doing so each time you open your browser you'll have an eye on the abstracts of the most recent posts of your sources.
Select and publish the post more interesting
Choose a daily news from your sources and post to your blog;

1. add your comments and your views
2. link and always mentions the source without any fear or hesitation
3. always post a relevant image (possibly use a creative commons online resource as Flickr)

You should also include links to other in-depth articles, or perhaps other posts. Incomink generates links with automatic trackback and offers a useful service to your readers.
Share and Spread the post more interesting to social services news, but wisely. There are many social media that allow you to share content (including itself) and attract visitors. Use a strategy that allows you to achieve maximum results with minimum effort.
Use:
    1. Digg
       Allows you to post and share news that are rated by users. Top rated videos are shown on the home page and can attract thousands of visitors in one day.
    2. OnlyWire
       It 'a service that allows you to save and share their links to dozens and dozens of social bookmark services in a single stroke 
  
A recommendation not to post indiscriminately all but spread only the post that you will find interesting even if they were not written by you. This little strategy will you allow to gain authority and get the attention of the users.
Filtering, selecting and testing the new news is disseminated every day and it is becoming an important process almost as generate original content.
If no one bothering to filter, select and propose again, how many people will lose original news into the global information without targeting those who are addressed? 

Slowly learn to understand what your readers are trying to learn more about your inclinations. In this way you will learn to better target your searches, and to select other sources, to focus on creating original news and generate new kinds of content (audio, video, etc.).
Feel the need to refine the tools and use RSS aggregators as comprehensive and effective. Find more specific social network and learn how to use best those which already uses.
However go good job.
(italian source)

An argument for small business blogging

I have a friend—let’s call him Bob—who does double duty as a home repair/contractor and restaurant owner. He wants to talk to me about his web site. Bob, like a lot of small business owners starting out on the web, is dissatisfied with his web traffic. It seems to have peaked at around 300 unique visitors a month and most of this is due to referrals coming from Google. Bob tells me that some web designer he employed assured him that the “search engine optimization” techniques he implemented would eventually increase those numbers, but it’s been months and the numbers aren’t getting any better. Bob desperately wants his PageRank to increase, because, to him, that’s what’s bringing in the bacon.

Well, after hearing Bob out, I offer a solution. I explain to him about weblogs or blogs—how a lot of other organizations and successful entities like Microsoft, Mark Cuban, presidential candidates and even Donald Trump are using blogs’ unique ability to leverage influence to increase traffic and presence on the web dramatically. “Bob,” I say to him, “you need a blog.” And Bob looks at me and he shakes his head and he says, “Yeah, but that’s not my business.”

Bob didn’t get it. And that’s because Bob wasn’t sold. And he’s not alone in thinking blogging doesn’t work for small businesses. According to a recent survey by Duct Tape Marketing, “The biggest surprise for [the researcher] was the fact that a large number of respondents (60 percent) still aren’t convinced that blogs are worth the work.” The examples I gave weren’t small businesses and Bob didn’t feel he had anything in common with them nor the resources, he felt, to compete with them in the blogosphere. And the thing was, there wasn’t much I could do. I was positive blogging could help Bob out, but I didn’t have the facts nor the compelling arguments to change his mind.

And so we here at Particletree started doing the research. We’ve collected a lot of information. We’ve gathered the statistics. We’ve written down some guidelines. And we’re sharing all of it. This is for all the Bobs out there, who still don’t believe, and for all the blogging evangelists, like us, who do.

Demographics

Let’s start with the numbers. According to a recent study conducted by Comscore, a research company that specializes in doing research on consumer behavior and attitudes, “50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.” Not only are there a LOT of people reading blogs, there’s more people reading them every single day.

In addition to the growth, the study also revealed that “the average Blog visitor viewed nearly 16,000 pages over the course of the Q1 2005 � 77 percent more than the 9,000 pages viewed by the average Web user. The average Blog visitor spent nearly 18,000 minutes or about 23 hours per week online, while the average Internet user spent just over 10,000 minutes or 13 hours per week online.” What’s even more startling than their enthusiasm, is who these readers are. The following details are from the results of a survey conducted by Blogads:

Blog readers’ median income hover between $60,000 and $90,000

75% of blog readers are over 30 years old

75% of blog readers are men

75% of blog readers are looking for news they can’t find elsewhere.

72% of blog readers never read blogs through an RSS

“Clearly the blogosphere is crawling with certified grade A opinion makers.”

To summarize, there are a lot blog readers out there and not only are they multiplying, they’re intelligent, they have disposable income, and they’re actively looking for new information from unexpected sources longer than your average user. These readers are trendsetters, early adopters, opinion makers, news junkies and the biggest advocates of their own personal interests. If you’re a fan of the ideas behind Malcolm Gladwell’s The Tipping Point, you can immediately appreciate how valuable and rare it is it to see a single audience of people who represent the prototypical mavens, connectors and salesman that are supposedly responsible for every viral phenomenon and trend.

And for those you who need anecdotal evidence of the results blogs provide to businesses, check out what’s going on with Danali Flavors. The company specializes in creating and licensing ice cream flavors and uses its three blogs, Denali Flavors , Moosetopia and Team Moosetracks, to cover issues the company itself is dealing with, new product ideas, marketing ideas and small business issues. Their posts include practical tips, references and links to other articles. Here’s what the executive vice president had to say about their blogs’ effects:
And the thing is, anyone can do it. Because blogging is still in its infancy, the effects are only going to increase. Although readership grew 45% last year, the majority of blog readers read less than 10 total blogs. We firmly believe this number is low, because people haven’t discovered efficient ways of processing the information overload. There are thousands of blogs created every second and thanks to RSS technology, the number blogs people are going to be able to keep up with is only going to go up. When RSS becomes a mainstream technology, current readers will only read more blogs and a new crop of voracious readers will emerge. While millions of readers looking for content should be reason enough to focus your energies on them, the importance of courting these influential, eager and financially secure readers should not be undervalued.

SEO <>

thanks to: Chris Campbell

Adsense Gain 4 Tips to Improve

Adsense gains can be improved in many ways and with hard work. 
Here are 4 tricks that I think to be very powerful in helping to improve AdSense performaces.